2024 Skincare Trends

Trends change overtime as innovative products and techniques gets introduced to enhanced your routine, using the latest research and development for more effective results. Trends can help us discover new ingredients and formulations for each individual’s skin type and concerns. 


Here are the top trends that have been prevalent in the skincare industry as of 2024 so far:


1. Sustainability and Eco-Friendly Products


Consumers are increasingly concerned about the environmental impact of skincare products, leading to a rise in demand for sustainable, eco-friendly packaging, and products formulated with natural, ethically sourced ingredients.


Products formulated with natural, non-toxic ingredients are furthermore often safer for your skin as they reduce exposure to harmful chemicals! To look for products formulated with natural and organic ingredients, avoid toxic ingredients such as parabens, phthalates, sulfates, and synthetic fragrances.


Opt for products with recyclable or biodegradable packaging and choose brands that prioritise ethical sourcing practices, including fair trade and cruelty-free certifications.


2. Blue Light Protection


With increased screen time due to daily exposure to digital devices, be sure to look for skincare products formulated to protect the skin from the harmful effects of blue light, such as premature aging and hyperpigmentation.


Incorporating blue light protection into skincare routines, such as using antioxidants like Vitamin C, Vitamin E, and niacinamide (Vitamin B3), can provide protective measures against environmental stressors such as UV radiation and pollution, thereby reducing potential damage to skin cells. Look for products that offer Broad-Spectrum Protection or labels specifying protection against “HEV light” (High Energy Visible Light.


Consider A.M Skincare’s A.M Moisturise UV Defense, a lightweight sunscreen with broad spectrum of SPF 60+ to protect your skin 24/7!


3. Clean Beauty


The clean beauty movement, which emphasises products free from potentially harmful ingredients like parabens, sulfates, and synthetic fragrances, will continue gaining momentum as consumers are more conscious of what they’re putting on their skin, thus prioritise safety and efficacy in skincare products.


Consumers are also embracing the “less is more” mindset in skincare to streamline their routines to focus on essential and effective products over a multitude of steps or excessive ingredients. This approach aims to minimise potential skin irritations and sensitivities that can arise from overdoing skin care.


4.  Inclusive Skincare


There has been a growing demand for skincare products that cater to a diverse range of skin tones and types over the past few years. This involves formulating products that address specific needs such as hyperpigmentation, acne sensitivity, aging and hydration, among others across all skin types.


Inclusive skincare takes into account the unique needs and sensitivities of various skin types, thus formulating products with ingredients that are suitable for a wide range of skin tones, avoiding potential irritants.



Trends can vary and evolve rapidly, influenced by factors such as consumer preferences, technological advancements, and societal changes. Trends reflect a broader movement towards more thoughtful, personalised, and sustainable products that encourages brands to effectively meet these demands to resonate with consumers in 2024! 


With that said, it is important to do your research and understand your skin type and needs before conforming to every single trend. Determine what works best for your skin and stick to those routines!